{"id":25,"date":"2018-02-28T19:12:16","date_gmt":"2018-02-28T19:12:16","guid":{"rendered":"http:\/\/interdigital.wpengine.com\/?page_id=25"},"modified":"2018-04-02T02:54:38","modified_gmt":"2018-04-02T02:54:38","slug":"expertise","status":"publish","type":"page","link":"https:\/\/interdigitalmedia.com\/expertise\/","title":{"rendered":"Expertise"},"content":{"rendered":"<h2>Identifying your ideal prospects, and understanding where to reach them, are vital first steps in a successful marketing plan.<\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-69 alignleft\" src=\"http:\/\/interdigital.wpengine.com\/wp-content\/uploads\/2018\/03\/expertise_illustration-01.png\" alt=\"\" width=\"431\" height=\"270\" srcset=\"https:\/\/interdigitalmedia.com\/wp-content\/uploads\/2018\/03\/expertise_illustration-01.png 431w, https:\/\/interdigitalmedia.com\/wp-content\/uploads\/2018\/03\/expertise_illustration-01-300x188.png 300w\" sizes=\"(max-width: 431px) 85vw, 431px\" \/>The next few steps are often more difficult.<\/p>\n<p>What is the offer you will make?<\/p>\n<p>What do you say to those prospects?<\/p>\n<p>What qualifying action should they take?<\/p>\n<p>How do you track and measure results?<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Identifying your ideal prospects, and understanding where to reach them, are vital first steps in a successful marketing plan. &nbsp; The next few steps are often more difficult. What is the offer you will make? What do you say to those prospects? What qualifying action should they take? How do you track and measure results? &hellip; <a href=\"https:\/\/interdigitalmedia.com\/expertise\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Expertise&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/interdigitalmedia.com\/wp-json\/wp\/v2\/pages\/25"}],"collection":[{"href":"https:\/\/interdigitalmedia.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/interdigitalmedia.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/interdigitalmedia.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/interdigitalmedia.com\/wp-json\/wp\/v2\/comments?post=25"}],"version-history":[{"count":0,"href":"https:\/\/interdigitalmedia.com\/wp-json\/wp\/v2\/pages\/25\/revisions"}],"wp:attachment":[{"href":"https:\/\/interdigitalmedia.com\/wp-json\/wp\/v2\/media?parent=25"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}